Posts by Richard Matthews
Leveraging Podcasts for Direct Sales: Strategies from The Hero Show
Have you ever wondered how a podcast could directly fuel your business’s growth? Let me share how The Hero Show did just that for Push Button Podcasts. Let me share how The Hero Show did just that for Push Button Podcasts. When I started The Hero Show, the goal was all about changing the narrative…
Read MoreThe HERO Show
Changing the Cultural Perception of Entrepreneurs from Villain to HERO
Read MoreElements of Community
Community Owners Wanting Profit
Read More#1 – Thou Shalt Have Good Production Quality
What is the First Commandment of Podcasting? The First Commandment of Podcasting is “thou shalt have good production quality.” Production quality referring to the quality and professionalism of the audio and visual material that makes up your podcast’s content. It doesn’t have to be “Hollywood” quality. It doesn’t have to be as over the top…
Read MoreHow to Make Content Marketing Easy
Content marketing is the king of marketing today, but why is it so damed hard to do and do well? In the last video of this series we laid out 4 reasons why content marketing is difficult and many business struggle with doing it well. In this video we will be breaking down the primary…
Read MoreWhy Is Content Marketing So Damn Hard?
Content marketing is the king of marketing today, but why is it so damed hard to do and do well? There are 4 reasons why it’s HARD and I cover each one of them in the video here. We will address how you can solve each of these dilemmas further on in the series. This…
Read MoreWhat is Modern Day Content Marketing?
Ever wondered what modern day content marketing actually is? Everyone’s talking about it being essential to grow your business today. But does anyone really know what it is? I’m going to give you my definition in this video. This is video 1 in “The Digital Alchemy Formula Series: Your Content Machine” where we are discussing…
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